{"product_id":"building-brands-is-not-rocket-science","title":"Building Brands is not Rocket Science","description":"\u003cp\u003eKiran likes to describe herself as an idealist and a dreamer, despite being a hard-nosed entrepreneur for about 3 decades. After all, advertising needs a lot of imagination with some psychology thrown in. She is an Industrial Psychologist by qualification and has done her Executive Education in Strategy and Execution from Harvard Business School.\u003c\/p\u003e\n\n\u003cp\u003eShe has 3 decades of experience in branding and marketing and runs a successful branding \u0026amp; digital marketing company – Xebec Communications Pvt Ltd. She has consulted for over 100 clients in various sectors like BFSI, FMCG Education, B2B-Manufacturing \u0026amp; I.T., Healthcare, Travel, Retail and Real Estate to name a few. She is frequently invited as a keynote speaker and as a panellist on various industry forums.\u003c\/p\u003e\n\n\u003cp\u003eShe also teaches in Management Schools. She is a keen observer of life and people in particular and reckons she is a lifelong learner. This Marathi book is an essential addition to your library.\u003c\/p\u003e","brand":"The Pustakwala Bookstore","offers":[{"title":"Default Title","offer_id":44270536753235,"sku":null,"price":180.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0662\/6489\/1475\/files\/Building_Brands_Book_Cover_F-e1686984272770-150x232.jpg?v=1774279880","url":"https:\/\/store.thepustakwala.com\/products\/building-brands-is-not-rocket-science","provider":"The Pustakwala Bookstore","version":"1.0","type":"link"}